Commercial Director

2012 - present

 

• Sole responsibility for sales, marketing and buying teams.

• Undertook a strategic review of the Goodmans brand and its values, delivering a complete relaunch including all assets, identity, website and product strategy.

• Introduced new product initiatives driving UK market shares from 0 to >20% in 12 months across 2 new categories.

• Improved gross profitability by >5% through a complete product portfolio overhaul, implementing a successful migration away from declining and unprofitable product areas.

• Support sales team with detailed product costs, margin and competitive analysis with all required sales assets and product plans.

• Implemented a group product roadmap, coordinating with Australian and Hong Kong teams to reduce cost and duplication.

• Delivered a multi-platform brand marketing plan across web, social, experiential & trade.

• Delivered new sales opportunities with key retailers and led key customer review meetings with sales team.

• Manage Shenzhen and UK teams to deliver new product developments on time and report updates to business accordingly.

• Managed all group contract negotiations including software and product development, customers, licensees, strategic and patent owners.

 

 

Buying & Marketing Director, Harvard Int. Ltd.

​2009 - 2012

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• Delivered a complete overhaul of group supplier base and implemented group wide contracts with 100% compliance delivering improved delivery performance and improved commercial terms

• Developed and managed the Direct Import business strategy that delivered over $50m Set-Top-Box sales over 3 years.

• Managed and delivered strategic group project for Digital Help Scheme resulting in over 2m unit sales during Government Digital Switchover (single most profitable group project ever).

• Created the product roadmap and strategy that saw Goodmans reach no.1 position in UK Digital Set Top Box market (>30% market share).

• Instigated and managed the launch of a collaborative project with RNIB to create the world’s first talking set-top-box specifically designed for the visually impaired.

• Scoped, managed and delivered the e-commerce sales platform (on time, on budget) across 4 brands.

• Created and delivered group wide brand marketing strategy including appointment and management of 3rd party PR & marketing providers to agreed budgets.

• Managed licensed brand strategy including contract negotiations, marketing and sponsorship.

• Travelled to India and Middle East to fully research and deliver a strategic plan to Geeya board for global set-top-box development including sales leads, prioritised targets and technical requirements.

 

 

Brand Director, Goodmans, Harvard Int. Ltd.

​2006 - 2009

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• Managed the re-structuring and relocation of the brand office from Portsmouth to Group Head Office.

• Full P&L brand sales responsibility including budget and forecasting.

• Undertook and delivered stock cleansing of obsolete and end of life inventory >£10m within agreed timeframe and budget.

• Managed the product range to reflect the changing group requirements.